To identify technological opportunities to better support nutrition security and equality among those living in low-socioeconomic situations, we conducted 33 semi-structured interviews and seven in-home visits of lower- to middle-income households from a midsized city in northern Indiana. Inspired by assets-based approaches to public health, we investigated technology’s role in supporting how participants selected and purchased food, planned meals, and worked through logistical barriers to obtain food. Technology helped and health-related insights to address diet and health concerns, and share information. We contribute design implications (e.g., amplifying optimization behaviors and social engagement, leveraging substitutions) in support of food agency. We further contribute three emergent archetypes to convey central shopping tendencies (i.e.,inventory shoppers, menu planners, and adaptive shoppers) and identify corresponding design implications. We situate our results into nutrition decision-making and education, social psychology, food consumer studies, and HCI literature.