Online grocery delivery services present new opportunities to address food disparities, especially in underserved areas. However, such services have not been systematically evaluated. This study evaluates such services’ potential to provide healthy-food access and infuence healthy-food purchases among individuals living in transportation-scarce and low-resource areas. We conducted a pilot experiment with 20 participants consisting of a randomly assigned group’s 1-month use of an online grocery delivery service, and a control group’s 1-month collection of grocery receipts, and a set of semi-structured interviews. We found that online grocery delivery services (a) serve as a feasible model to healthy-food access if they are afordable and amenable to multiple payment forms and (b) could lead to healthier selections. We contribute policy recommendations to bolster afordability of healthy-food access and design opportunities to promote healthy foods to support the adoption and use of these services among low-resource and transportation-scarce groups. Health insurance shoppers attempting to find the best health insurance plan for their needs may benefit from reviews of plans left by other consumers; however, these reviews must be fairly detailed in order to be valuable. We posit that an appeal to empathy may motivate consumers to leave more detailed, and thus more valuable, reviews about health insurance plans for future insurance purchasers.