The Affordable Care Act (ACA) provides comprehensive and affordable health insurance for many uninsured individuals and families in the United States. To take advantage of the new law, individuals will need to investigate and select insurance plans and enroll into the online Federal Health Insurance Exchange. For many vulnerable populations, this will be challenging as they may have never had insurance before, and may lack expertise in selecting the appropriate insurance provider.


  • Using empathy to promote health insurance reviews

    Mishra, S., Ng., S., Dillahunt, T.
    Health insurance shoppers attempting to find the best health insurance plan for their needs may benefit from reviews of plans left by other consumers; however, these reviews must be fairly detailed in order to be valuable. We posit that an appeal to empathy may motivate consumers to leave more detailed, and thus more valuable, reviews about health insurance plans for future insurance purchasers.